CCI has a fresh crop of workshops and professional development opportunities coming up! If you’re interested in these workshops, join this mailing list to receive emails about future events.
Center for Cultural Innovation & Arts Council for
Long Beach Present 3 Professional
Development Opportunities in Long Beach
Selling Your Art, Selling Yourself and How to Feel Comfortable Doing Both
Is your portfolio ready to show to galleries? Do you know which galleries to approach? Do you know how to approach them? Learn how to best represent yourself, your work, and determine the right course for your art career in this intensive practical workshop. As a curator, art writer, art consultant, former gallery director, and artist, Ashley McLean Emenegger has an in-depth knowledge and insider perspective of the Los Angeles art world. In her workshop, A. McLean will help guide visual artists through the process of preparing themselves to promote their work and develop the relationships necessary to advance their careers.
A. Mclean is an artist advisor, independent curator, art writer, and visual artist career coach. She recently launched the art consultancy firm Milo + McLean and founded McLean Fine Art in 2004. She has worked with several art institutions including the Santa Monica Museum of Art and Armory Center for the Arts, Pasadena. In 2009, A. McLean served as managing editor for THE Magazine LA. As Director of Bandini Art Gallery, Culver City, A. McLean curated many of its critically recognized exhibitions. Her independent curatorial projects have been reviewed in the LA Times, Artweek, Artscene, Review Magazine, and The Huffington Post, among others. As an independent writer, her art reviews and articles have been featured in multiple publications and she is on staff with flavorpill.com. During her tenure as Executive Director of the Gallery 825/LAAA, she presented hundreds of exhibitions and educational programs that received public and critical acclaim. She has provided her artist career workshops through multiple venues including UCLA, MOCA, Santa Monica Museum of Art, Japanese American National Museum, Santa Monica City College, Fullerton College, Pasadena City College, and Flintridge Foundation, among many others.
This workshop is designed for emerging visual artists. This class is limited to 25 people.
Date: Saturday, June 4, 2011
Time: 10:00am – 1:00pm
Location: The Collaborative Gallery, 421 W. Broadway Avenue, Long Beach, CA 90802 Parking is available free on-site at The Collaborative Gallery.
Cost: Register for all 3 workshops for a special price of $100 (BOA/CCI members and Long Beach Artists) or $125 (non-members). Register for individual workshops for $40 (BOA/CCI Members and Long Beach Artists) or $50 (non-members).
Attention Long Beach residents and current CSULB students: please call the CCI office at 213-687-8577 directly to register for all workshops. The Arts Council for Long Beach is providing a limited amount of scholarships for Long Beach artists who register.
Register Now!
The Art of Marketing: Creating a Plan That Works for You
Admit it. You are so caught up in finessing your craft that non-artistic decisions are often made on the fly. Marketing? Branding? You know you need to do it but where do you start? How do you expose your work to those who matter? With a marketing plan in place, you’ll have a blueprint to guide you as you move your project forward. This workshop will cover the planning process, help you think about your brand, and provide you with tools and resources you need to create a marketing plan that will work for you.
In this workshop we will:
Explore strategies that will help you identify your target audience
Learn to communicate what your work is about
Analyze the ever-evolving list of marketing tactics so you can determine the most strategic way to reach your audience
Nancy Hytone Leb discovered the field of Arts Administration in 1998 and gleefully left the ad agency world behind. She started Hytone Arts Management in 2004 and is also the Director of Training for the Center for Cultural Innovation. In addition to providing marketing, development and management guidance to arts organizations, Nancy creates and presents marketing workshops for both artists and arts organizations on behalf of CCI, L.A. County Arts Commission, and the National Arts Marketing Project. She also mentors dance groups through Pentacle/Help Desk LA.
From 1998 – 2004, Nancy was the Director of Marketing and Development for Playhouse West in Walnut Creek, CA. Previously, she held senior account management positions at three of California’s largest advertising agencies working on national brands such as Toyota, Saturn, Honda, Leap Frog Toys and California Pizza Kitchen. Nancy received a graduate certificate in Arts Administration from Golden Gate University and her B.A. from Iowa State University.
This workshop is designed for individual artists of all disciplines who are interested in improving their marketing skills. This class is limited to 25 students.
Date: Saturday, June 18th, 2011
Time: 10:00am – 1:00pm
Location: The Collaborative Gallery, 421 W. Broadway Avenue, Long Beach, CA 90802 Parking is available free on-site at The Collaborative Gallery.
Cost: Register for all 3 workshops for a special price of $100 (BOA/CCI Members and Long Beach artists) or $125 (non-members). Register for individual workshops for $40 (BOA/CCI Members and Long Beach artists) or $50 (non-members).
Attention Long Beach residents and current CSULB students: please call the CCI office at 213-687-8577 directly to register for all workshops. The Arts Council for Long Beach is providing a limited amount of scholarships for Long Beach artists who register.
Register Now!
Funding Your Artistic Work
Stephen Sondheim famously said, “Art isn’t easy. Even when you’re hot. Advancing art is easy. Financing it is not.” Artist/entrepreneurs in today’s market place need to rethink their expectations about project fundraising. Participants will increase their knowledge about grants and learn the importance of exploring a variety of fundraising tools in order to increase their unearned income and produce more art.
In this workshop we will:
Help you broaden your perspective on project fundraising options for individual artists
Consider project fundraising basics such as developing your database, creating budgets and determining where to best focus your efforts
Discuss the lay of the land and grant strategies for individual artists
Introduce new fundraising ideas, beyond grants, that can be incorporated into project fundraising plans
Corbett Barklie is committed to deep engagement with artists and artist collectives whom she believes are the backbone of the creative community. It is the brave new work undertaken at the grassroots level that informs the field, ultimately shapes the work of arts institutions, and expands the palate of the arts consumer. As an arts coach, Corbett works to re-define the idea of “stabilization” by looking beyond individual organizations and their ability to exist for long periods of time. Her work focuses on stabilizing the flow of high quality artistic impulses and product with minimal corporate infrastructure.
Corbett was the founding Director of Loretta Theatre, the Executive Director of ARTS Inc., and served as the Deputy Director of Development for Center Theater Group. She worked with the NEA as an assessor and consultant in their Challenge & Advancement Program. Since 2002, Corbett has been an Adjunct Professor in the University of Southern California, School of Theatre. She also produces theater and writes essays.
This workshop is designed for individual artists of all disciplines who are interested in improving their fundraising skills. This class is limited to 25 students.
Date: Saturday, June 25th, 2011
Time: 10:00am – 1:00pm
Location: The Collaborative Gallery, 421 W. Broadway Avenue, Long Beach, CA 90802
Cost: Register for all 3 workshops for a special price of $100 (BOA/CCI Members and Long Beach artists) or $125 (non-members). Register for individual workshops for $40 (BOA/CCI Members and Long Beach artists) or $50 (non-members).
Attention Long Beach residents and current CSULB students: please call the CCI office at 213-687-8577 directly to register for all workshops. The Arts Council for Long Beach is providing a limited amount of scholarships for Long Beach artists who register.
Register Now!