Los Angeles Opera is seeking a self-motivated individual with outstanding analytical and database skills for our Marketing and Pricing Analyst opening. The person in this growth-oriented position will drive analytical decision-making within the marketing department by becoming the subject matter expert on customer data and pricing. The candidate will directly impact targeted sales and marketing campaigns through list research, management, audience selection and customer profiling/analysis. This position reports to the Director of Marketing and will work closely with the marketing/communications team to understand data needs as they develop new campaigns or sales efforts.
>Will create accurate and timely analyses and reports on a wide variety of issues including campaign performance, acquisition costs, pricing, response rates, buyer churn, customer profiles, sales forecasting, and customer acquisition and satisfaction.
>Will manage ticket sales income by closely monitoring sales activity and adjusting prices; and make marketing campaign suggestions accordingly.
>Will monitor website and web activity and make adjustments/recommendations in order to improve the SEO, stickiness, customer experience, and conversion level of site users.
>Will partner with Data Services team to understand changes in technology and online purchasing and to track, analyze and interpret trends to provide recommendations for improving sales, data integrity, analytics and the customer experience.
>Will be responsible for developing new ideas to improve targeting and marketing efficiency.
>Requires at least two years of experience accessing, compiling and analyzing large volumes of data into concise and precise information.
>Tessitura proficiency is preferred.
>Experience analyzing ROI performance of marketing programs.
>Demonstrated analytical excellence.
>A solid background/understanding of statistics, pricing and previous experience in consumer services/products is preferred. >Background/understanding of dynamic pricing a plus.
>Bachelor’s/College Degree in Computer Science/Information Technology, Business Studies/Administration/Management, Marketing, Advertising/Media or equivalent preferred.
>Candidates must be self-motivated and have the ability to work with limited supervision in a fast-paced, small-team environment. Must possess an investigative mindset.
>Outstanding verbal/written communication, presentation, organizational and teamwork skills are required.
To apply, email a cover letter, resume and salary requirements to firstname.lastname@example.org.
This post was submitted by Laura Bennett.